Which of the following is an example of a firm utilizing public relations as a promotion tool?
A) a firm providing interesting information about a product to the news media
B) a firm informing customers of special discounts on its website
C) a firm using its personal sales force at an expo to sell its products
D) a firm sending its catalog directly to customers through e-mail
E) a firm using a celebrity to endorse a product in a television commercial

Question

Quizplus · Accepted Answer

Public relations involves managing the spread of information between an organization and the public, often through media channels. Providing interesting information about a product to the news media is a classic example of public relations.

Which of the Following Is an Example of a Firm