Mountain Equipment Co-op (MEC) lives by a long-standing belief in being socially and environmentally accountable. This most likely reflects the _.

Question

Quizplus · Accepted Answer

The Societal Marketing Concept focuses on not only fulfilling customer needs but also considering the long-term welfare of society and the environment, aligning with MEC's commitment to social and environmental accountability.

Mountain Equipment Co-Op (MEC) Lives by a Long-Standing Belief in Being