Many leading business and marketing thinkers are now preaching the concept of "shared value" which recognizes that needs, not just economic needs, define markets.
A) functional
B) societal
C) physical
D) marketing
E) individual

Question

Quizplus · Accepted Answer

Shared value emphasizes addressing societal needs and challenges, recognizing that markets are defined by more than just economic needs.

Many Leading Business and Marketing Thinkers Are Now Preaching the Concept