Analise Is the Owner of a Professional Interior Design Firm

Analise is the owner of a professional interior design firm. She wants to know if her main rival is increasing its prices. She talked to her rival's distributors, her suppliers, and some of her customers to get this information. In doing so, Analise is engaged in

A) competitive intelligence.
B) trending.
C) user research.
D) data mining.
E) usage studies.