Figure 17-4
-According to Figure 17-4 above, C is the performance measure referred to as
A) cost per click.
B) click through rate.
C) cost per action.
D) conversion rate.
E) cost per thousand.

Question

Figure 17-4
-According to Figure 17-4 above, C is the performance measure referred to as
A) cost per click. 
B) click through rate. 
C) cost per action. 
D) conversion rate. 
E) cost per thousand.

Quizplus · Accepted Answer

Cost per action (CPA) is a performance measure that refers to the cost incurred for a specific action, such as a sale or a lead, resulting from an advertisement.

Figure 17-4 -According to Figure 17-4 Above, C Is the Performance Measure