A marketing professor wanted to do everything possible to ensure that her students understood her lectures. Accordingly, she used examples of marketing activities with which most students were familiar. For example, the professor discussed the marketing exchanges between students and grocers, college bookstores, convenience stores, and clothiers. The examples used by the professor were her attempt to ________ her message to encourage better understanding on the part of her students.

Question

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The professor used examples of marketing activities with which most students were familiar to create a mutually shared field of experience with her students. This would help to ensure that her students understood her lectures.

A Marketing Professor Wanted to Do Everything Possible to Ensure