Ford held the One Tough Ride Sweepstakes in partnership with the PBR (Professional Bull Riding) World Finals. Participants entered by online for the chance to win a new 2018 Ford F-Series truck of his or her choice and a VIP trip for two to the PBR World Finals in Vegas. Which promotional element was Ford using here?
A) advertising
B) personal selling
C) sales promotion
D) publicity
E) direct marketing
Correct Answer:
Verified
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