Amazon.com, a successful online retailer, manages an extensive customer database that is used to determine which products are suggested to each customer. Some data are collected from the customer; other data are collected from the businesses where purchases are made. Which of the following customer data are best collected from the customer?

Question

Quizplus · Accepted Answer

Media use is best collected from the customer as it involves personal preferences and habits that are not typically available from businesses where purchases are made.

AmazonCom, a Successful Online Retailer, Manages an Extensive Customer Database