Bundle pricing refers to
A) an extra amount of "free goods" awarded to sellers in the channel of distribution for promoting a product.
B) marketing two or more products in a single package price.
C) using BOGOs-requiring customers to "buy one to get one free" as a strategy to increase sales and profits.
D) setting the price of a line of products at two specific pricing points.
E) the practice of charging two or more prices depending upon the outlet carrying the product.

Question

Quizplus · Accepted Answer

Bundle pricing involves offering two or more products together at a single package price, often at a discount compared to purchasing each item separately.

Bundle Pricing Refers to