When a firm offers a very low price on a product to attract customers to a store and once in the store the customer is persuaded to purchase a higher-priced item, the practice is referred to as
A) predatory pricing.
B) deceptive pricing.
C) price discrimination.
D) caveat emptor.
E) bait and switch.

Question

Quizplus · Accepted Answer

Bait and switch is a deceptive marketing practice where a firm lures customers with a low-priced item and then persuades them to buy a more expensive product.

When a Firm Offers a Very Low Price on a Product