The practice of replacing promotional allowances with lower manufacturer list prices is referred to as
A) everyday low pricing.
B) everyday fair pricing.
C) trade-in allowances.
D) markdown pricing.
E) everyday value pricing.

Question

Quizplus · Accepted Answer

Everyday low pricing is a strategy where manufacturers offer products at a consistently low price instead of using promotional allowances or discounts.

The Practice of Replacing Promotional Allowances with Lower Manufacturer List