Compared with people-based services, equipment-based services do not have the marketing concern of
A) intangibility.
B) insensitivity.
C) inventory.
D) inconsistency.
E) immeasurability.

Question

Quizplus · Accepted Answer

Equipment-based services do not have the marketing concern of inconsistency because machines and equipment can provide a consistent level of service, unlike people who may vary in performance.

Compared with People-Based Services, Equipment-Based Services Do Not Have the Marketing