As the director of marketing for a local hospital that specializes in caring for limited mobility patients and related health issues, you must conduct an environmental scan to help create a five-year marketing plan for the hospital. Which of the following environmental trends should you consider to be the most important?
A) The number of people in the geographic area who are 65 years or older will increase by 23 percent during the next five years.
B) Millennials are becoming increasingly important in the workplace.
C) The local community has seen a rise in dual-income households.
D) By the year 2025, robotics will play a major role in surgical procedures.
E) Twenty percent of the local population is of Hispanic origin, but that number is expected to grow during the next decade.

Question

Quizplus · Accepted Answer

The increase in the number of people aged 65 or older is directly relevant to the hospital's specialization in limited mobility patients, as this demographic is more likely to require such services.

As the Director of Marketing for a Local Hospital That