Innovators at 3M developed Scotchbrite Greener Clean scrub sponges made from agave leaves. Customers appreciate this superior product (they don't rust or scratch) and like the fact that their purchase is environmentally responsible, making this an example of
A) the societal marketing concept.
B) the marketing concept.
C) consumerism.
D) target markets.
E) capitalism.

Question

Quizplus · Accepted Answer

The societal marketing concept focuses on delivering value to customers in a way that maintains or improves both the consumer's and society's well-being, which aligns with the environmentally responsible aspect of the product.

Innovators at 3M Developed Scotchbrite Greener Clean Scrub Sponges Made