Although 1964 Republican presidential nominee Barry Goldwater lost in a landslide to President Lyndon Johnson, the ideas he expressed about lowering taxes and cutting regulations would come to be closely associated with the Republican brand.

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Barry Goldwater's campaign emphasized conservative principles such as limited government, lower taxes, and deregulation, which later became central to the Republican Party's platform, especially during the Reagan era.

Although 1964 Republican Presidential Nominee Barry Goldwater Lost in a Landslide