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Jennette Handles Customer Complaints at a Small Stationary Company, and Noticed

Question 62

Multiple Choice

Jennette handles customer complaints at a small stationary company, and noticed that customers tended to complain about just a few products. Jennette e-mailed her manager a proposal requesting customer support software to help them track the issues, and they got a free trial of the software. After a few months, the system did not seem to be saving her time, and her manager said this would be too expensive. Jennette decided to abandon the software, and use a spreadsheet to track customer complaints instead. By finding a new solution, Jennette demonstrated which ability?


A) productive forgetting
B) product innovation
C) cognitive dissonance
D) extrinsic motivation

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