Tom, Susie, and Bill are tired of working for a large company. They want to start their own business. After meeting many times, Tom, Susie, and Bill are now committed to their product idea, but they now need to meet to discuss if they will sell their product in physical stores, online, or both. This meeting is an example of what stage in the innovation process?
A) idea generation
B) implementation and diffusion
C) selective refinement
D) problem-solving

Question

Quizplus · Accepted Answer

The meeting is an example of the implementation and diffusion stage of the innovation process, as it involves discussing how to bring the product to market.

Tom, Susie, and Bill Are Tired of Working for a Large