The element of the marketing mix used to increase awareness of a product or company is
A) communication.
B) product.
C) price.
D) distribution.
E) promotion.

Question

Quizplus · Accepted Answer

Promotion is the element of the marketing mix explicitly focused on increasing awareness, generating interest, creating desire, and ultimately encouraging action. This might include tactics such as advertising, public relations, direct marketing, personal selling, and sales promotion. While other elements of the marketing mix (such as the product, price, and distribution) can indirectly impact awareness and interest, promotion is the most direct and intentional tool for achieving these goals.

The Element of the Marketing Mix Used to Increase Awareness