Marketing facilitates exchange relationships between buyers and sellers. What is marketing's intended outcome for this relationship?

Question

Quizplus · Accepted Answer

Marketing's intended outcome for the exchange relationship is satisfaction for both the buyer and seller. This means that both parties should feel like they have received value from the exchange and that their needs and wants have been fulfilled. This leads to a more positive and long-lasting relationship between the two parties, which can ultimately lead to repeat business, referrals, and overall success for the seller.

Marketing Facilitates Exchange Relationships Between Buyers and Sellers