Health Care Systems, Inc. rolls out an innovative nurse-on-call information system available online. The product is not widely accepted because patients don't see the need for such a service. This situation represents a failure in which aspect of implementing the marketing concept? Technological advancement

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This situation represents a failure in implementing the marketing concept of developing an information system to determine customer needs. The product was not widely accepted because patients did not see the need for it. This suggests that the company did not fully understand their target market's needs and preferences before developing and launching the product.