Scenario 1.1 Use the following to answer the questions.
Greensprings Cemetery in upstate New York offers a full service funeral and burial that is nontoxic to the environment. All materials used in the burial are natural and will decompose with no negative impact. Greensprings' service is relatively new in the United States, but services of this type are common in Great Britain. A typical burial in Greensprings' cemetery includes a casket made from bamboo, wicker, paper, or other natural material. There are no headstones of stone or concrete that will detract from the landscape, but trees and plants as "markers" are allowed. The cost for a burial at Greensprings is approximately $3,000, compared to about $6,000 at most traditional cemeteries. Although business was slow at first, Greensprings is now experiencing an increase in the number of burials, due to referrals and a newly-developed website. The owners of Greensprings were previously in the cemetery business and are active conservationists. They wanted to make their business more sustainable. After conducting research and finding that there were natural burial sites in Great Britain, they wanted to provide an alternative for other environmentally-conscious Americans like themselves.
Refer to Scenario 1.1. A new website has helped Greensprings' pre-planned funeral business grow. This would come under which of the following marketing mix variables?
A) Product
B) Price
C) Distribution
D) Promotion
E) Promotion and price

Question

Quizplus · Accepted Answer

The growth of Greensprings' pre-planned funeral business due to a newly-developed website falls under the promotion marketing mix variable, which encompasses all the efforts that the company makes to communicate and promote its products or services to its potential customers.