You will give the keynote address at the annual meeting of the American Manufacturing Association. You realize most of the attendees think marketing is just advertising. So, you decide to start your keynote address by defining what marketing is in order to set the proper context for your speech.
You define marketing as:
A) the process of creating, distributing, promoting, and pricing goods, services, and ideas to facilitate satisfying exchange relationships with customers.
B) the process of persuading or seeking to persuade a customer or organization to take a preferred course of action.
C) the process of speaking or writing in support or defense of a firm's products or services.
D) the process or practice of calling public attention to a firm's goods and services through communications in print media, social media, or other forms of information distribution.
E) the process of proving that a product or service offered by an organization meets or exceeds customers' expectations.

Question

Quizplus · Accepted Answer

Option A provides a comprehensive definition of marketing that includes all key aspects of the process – from creating and distributing goods/services/ideas to promoting and pricing them – with the ultimate goal of facilitating satisfying exchange relationships with customers. This definition goes beyond just advertising (option D) or product/service quality (option E) and encompasses a much broader perspective of marketing as a strategic function within organizations.

You Will Give the Keynote Address at the Annual Meeting