Your quarterly strategic planning meeting will be held next month. You will schedule all the brainstorming and discussion activities for the meeting in a sequence and structure consistent with the hierarchy of the traditional strategic planning process.
Which of the following sequence of activities should you schedule in order to be most consistent with the hierarchy of the traditional strategic planning process?
A) 1: Develop functional area goals and objectives; 2: Complete a SWOT analysis for the company; 3: Develop business-unit strategies; 4: Develop the company's mission and goals.
B) 1: Develop the company's mission and goals; 2: Develop business-unit strategies; 3: Complete a SWOT analysis for the company; 4: Develop functional area goals and objectives.
C) 1: Complete an economic environment analysis; 2: Develop the company's mission and goals; 3: Develop business-unit strategies; 4: Complete a SWOT analysis for each business unit; 5: Develop functional area goals and objectives.
D) 1: Complete a SWOT analysis for the company; 2: Develop the company's mission and goals; 3: Develop business-unit strategies; 4: Develop functional area goals and objectives.
E) 1: Develop the company's mission and goals; 2: Develop business-unit strategies; 3: Complete an economic environment analysis; 4: Develop functional area goals and objectives.

Question

Quizplus · Accepted Answer

The hierarchy of the traditional strategic planning process typically starts with developing the company's mission and goals, followed by developing business-unit strategies, completing a SWOT analysis for the company, and then developing functional area goals and objectives. Option B follows this sequence, making it the best choice. Option A reverses the order of steps 1 and 4, option C adds an extra step at the beginning and also changes the sequence, option D omits step 2, and option E changes the sequence.

Your Quarterly Strategic Planning Meeting Will Be Held Next Month