You are writing an environmental analysis for the marketing plan for your company. You were given the following master list of environmental factors that should be addressed in the plan: Foreign exchange rates
Trade policy
Population growth rates
Tax policy
Environmental regulations
Production automation trends
Health and medical trends
You are responsible for the subsection dealing with political and regulatory factors that will impact your company's marketing strategies.
Which of the factors from the master list of environmental factors will you include in your subsection?
A) Foreign exchange rates; Trade policy; Population growth rates
B) Trade policy; Tax policy; Environmental regulations
C) Tax policy; Environmental regulations; Health and medical trends
D) Trade policy; Health and medical trends; Tax policy
E) Environmental regulations; Foreign exchange rates; Tax policy

Question

Quizplus · Accepted Answer

The political and regulatory factors that will impact the company's marketing strategies include trade policy, tax policy, and environmental regulations. These factors are directly related to government policies and regulations that affect the company's ability to do business in certain ways or in certain areas. Population growth rates, production automation trends, and health and medical trends are more related to social and technological factors, and may impact the company's long-term business strategy, but are not as directly related to political and regulatory factors as those listed in choice B. Foreign exchange rates are also an important factor to consider, but they are more related to economic factors than political and regulatory factors. Therefore, choice B is the best option.

You Are Writing an Environmental Analysis for the Marketing Plan