Marketing ethics refers to principles and standards that define acceptable conduct in marketing.

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Marketing ethics is concerned with ensuring that businesses conduct marketing activities in a fair, honest, and socially responsible manner. It involves adhering to certain principles and standards that help guide ethical decision making in marketing. These principles typically include honesty, transparency, respect for consumers' rights and privacy, and an overall commitment to ethical behavior in all marketing activities. Failure to follow these ethical principles can result in legal and reputational damage for companies, as well as harm to consumers and society as a whole.

Marketing Ethics Refers to Principles and Standards That Define Acceptable