A recent business news publication ran an article titled, "Starbucks Brews a Win-Win for Baristas, Employers." The article discussed recent initiatives implemented by the company that are proving to be very positive for the company and the baristas working in its coffee shops.
This article demonstrates an example of
A) cause-related marketing.
B) a stakeholder orientation.
C) strategic philanthropy.
D) marketing citizenship.
E) consumerism.
Correct Answer:
Verified
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