
Individuals' ability to buy depends on the strength of their buying power.
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Q14: Segmentation variables are characteristics of individuals, groups,
Q15: The concentrated targeting strategy is one in
Q16: The four requirements of a market are
Q17: Only one variable can be used to
Q19: A differentiated targeting strategy is when the
Q20: One problem with using psychographic variables for
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Q23: Sales forecasts are always long-range in nature.
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