A firm ordinarily uses the same sales forecasting method for determining short-range and long-range sales forecasts.

Question

Quizplus · Accepted Answer

Short-range sales forecasts are typically based on more immediate factors such as current market trends or seasonal fluctuations, while long-range sales forecasts might also take into account broader economic trends or changes in consumer behavior. Therefore, it is unlikely that the same forecasting method would be equally effective for both short and long-term forecasts.

A Firm Ordinarily Uses the Same Sales Forecasting Method for Determining