Sellers of farm produce would be likely to use an undifferentiated targeting strategy.

Question

Quizplus · Accepted Answer

Undifferentiated targeting strategy refers to the approach of designing a single marketing mix and directing it at the entire market without differentiating between segments. Since farm produce is usually a commodity with little variation across different sellers, it is likely that they would use an undifferentiated targeting strategy to reach a broader audience.

Sellers of Farm Produce Would Be Likely to Use an Undifferentiated