A competitive assessment may reveal that a market segment that initially seemed attractive may not be worth pursuing.

Question

Quizplus · Accepted Answer

A competitive assessment involves analyzing the competition in a market segment and evaluating the potential profitability of entering that segment. If the assessment reveals that the competition is too strong or that the segment is not lucrative enough, it may be determined that it is not worth pursuing. Therefore, the statement is true.

A Competitive Assessment May Reveal That a Market Segment That