The primary advantage of a concentrated targeting strategy is
A) it meets the needs of a wide range of consumers.
B) it allows a firm to specialize to meet specific customer needs.
C) it is more flexible than any other approach.
D) it is the least risky targeting approach.
E) its customers are the most willing to repurchase the same brands.

Question

Quizplus · Accepted Answer

A concentrated targeting strategy allows a firm to specialize and focus its resources on meeting the specific needs of a particular customer group or market segment. This can lead to greater effectiveness and efficiency in meeting those needs, and ultimately, greater customer satisfaction and loyalty. Additionally, the specialization can allow for differentiation from competitors and a stronger brand image within the targeted market.

The Primary Advantage of a Concentrated Targeting Strategy Is