Sysco distributes food to restaurants, healthcare facilities, hotels, and schools, among other businesses. What type of targeting strategy would it most likely adopt?
A) Differentiated
B) Concentrated
C) Multifaceted
D) Undifferentiated
E) Cluster

Question

Quizplus · Accepted Answer

Sysco would most likely adopt a Differentiated targeting strategy because it targets several market segments (restaurants, healthcare facilities, hotels, schools) with specific offerings for each, rather than focusing on a single market segment or using a one-size-fits-all approach.

Sysco Distributes Food to Restaurants, Healthcare Facilities, Hotels, and Schools