There are generally __________ steps in the target market selection process. The second step is ______________.
A) five; determine which segmentation variables to use
B) five; select specific target markets
C) five; develop market segment profiles
D) four; identify the appropriate targeting strategy
E) four; determine which segmentation variables to use

Question

Quizplus · Accepted Answer

The target market selection process generally involves five steps, and the second step is to determine which segmentation variables to use. The other options either come later in the process (such as selecting specific target markets and developing market segment profiles) or are not part of the process (such as identifying the appropriate targeting strategy).

There Are Generally __________ Steps in the Target Market Selection