Beth Hines is buying furniture for her apartment for the first time. She is spending considerable time and effort comparing the products that different stores offer. Which type of decision-making process is she using?

Question

Quizplus · Accepted Answer

Beth Hines is spending considerable time and effort comparing the products that different stores offer. This indicates that she is using an extended decision-making process, which involves a high level of involvement, a significant amount of time and effort, and a lot of research before making a purchase decision. This type of decision-making process is commonly used when a customer is buying a product for the first time, or when the product is expensive or important to the customer.

Beth Hines Is Buying Furniture for Her Apartment for the First