If a person's interest in the product category is ongoing and long term, it is referred to as situational involvement.

Name: If a person's interest in the product category is ongoing and long term, it is referred to as situational involvement.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Situational involvement refers to a temporary and immediate interest in a product category based on a specific situation or need. Long-term and ongoing interest is referred to as enduring involvement.

If a Person's Interest in the Product Category Is Ongoing