The consumer buying decision process involves _______ stages. The first stage is ____________, and the last stage is _____________.
A) five; evaluation of alternatives; postpurchase evaluation
B) five; information search; purchase
C) six; problem recognition; purchase
D) five; problem recognition; postpurchase evaluation
E) six; evaluation of alternatives; purchase

Question

Quizplus · Accepted Answer

The consumer buying decision process traditionally involves five stages: problem recognition, information search, evaluation of alternatives, purchase decision, and postpurchase evaluation.

The Consumer Buying Decision Process Involves _______ Stages