Because firms have different resources and core competencies, their international marketing strategies will also be different. Nevertheless, any firm seeking to be successful in international markets must establish the right organizational structure for its core competencies and resources. Which of the following is a valid international organizational structure?
A) Geographic area structure
B) Non-domestic structure
C) Domicile structure
D) Sales department structure
E) Overseas operations structure

Question

Quizplus · Accepted Answer

A geographic area structure allows a company to divide its global operations based on different regions or countries where it operates. This structure ensures that each region or country receives customized marketing strategies that take into account their unique cultures, laws, and economic conditions. Therefore, it helps a firm to better manage its resources and core competencies in a way that meets the needs of each specific market.

Because Firms Have Different Resources and Core Competencies, Their International