The ability of a marketer to identify customers before they make a purchase is called
A) connectivity.
B) addressability.
C) interactivity.
D) accessibility.
E) control.

Question

Quizplus · Accepted Answer

The ability to identify customers before they make a purchase is called addressability, which refers to the marketer's ability to directly target and engage a specific individual or group of individuals with personalized content or messaging. This requires the marketer to have access to data and technologies that enable them to track and analyze customer behavior and preferences, in order to deliver relevant and timely messages that are more likely to drive conversions.

The Ability of a Marketer to Identify Customers Before They