____ refers to customers' ability to regulate the information they view and the rate and sequence of their exposure to that information.
A) Accessibility
B) Addressability
C) Interactivity
D) Connectivity
E) Control

Question

Quizplus · Accepted Answer

Control refers to the ability of customers to regulate the information they view and the rate and sequence of their exposure to that information. Customers can now skip, block, or customize the ads they see, giving them greater control over their media experiences.

____ Refers to Customers' Ability to Regulate the Information They