Due to the use of cookies, many websites are able to track visitors when they return to their websites. This helps them track how often the visitor views the website and in what products he or she shows an interest. Some websites have capitalized on this by providing product recommendations to users when they return to their websites based on their past activity. This is an example of
A) accessibility
B) addressability
C) interactivity
D) connectivity
E) control

Question

Quizplus · Accepted Answer

Addressability refers to the ability of marketers to identify and target specific individuals, which is exactly what is happening when websites track visitors using cookies to provide personalized product recommendations.

Due to the Use of Cookies, Many Websites Are Able