Coca-Cola has expanded to Diet Coke, Cherry Coke, and Caffeine-free Coke, to name a few. These are examples of
A) product modifications.
B) functional modifications.
C) aesthetic modifications.
D) line extensions.
E) product lining.

Question

Quizplus · Accepted Answer

The expansion of Coca-Cola's product line to include Diet Coke, Cherry Coke, and Caffeine-free Coke is an example of a line extension, which involves the development of new products within an existing product line. The modifications to the original Coke recipe are not significant enough to be considered product modifications, and do not primarily address issues of performance or quality (functional modifications). Nor do they significantly change any aesthetic qualities of the product (aesthetic modifications). Finally, while the introduction of new products creates a product mix, this does not help to explain the specific expansion of Coca-Cola's product line.

Coca-Cola Has Expanded to Diet Coke, Cherry Coke, and Caffeine-Free