Concept testing presents a small sample of potential buyers with a trial version of the new product to determine their initial reactions.

Name: Concept testing presents a small sample of potential buyers with a trial version of the new product to determine their initial reactions.
Brand: Quizplus
Rating: 4.9 (34 reviews)

Question

Quizplus · Accepted Answer

Concept testing typically involves presenting potential buyers with a description or prototype of a product, not a trial version, to gauge their reactions and gather feedback before full development.

Concept Testing Presents a Small Sample of Potential Buyers with a Trial