Positioning to avoid competition may be best when the product's performance characteristics do not differ significantly from competing brands.

Question

Quizplus · Accepted Answer

If a product's performance characteristics are not significantly different from competitors, then it may be difficult to stand out in the market and attract customers. In this case, positioning the product to avoid direct competition may be a better strategy to differentiate and create a unique selling proposition.

Positioning to Avoid Competition May Be Best When the Product's