Joseph Has Developed a Detailed Description of a New Product

Joseph has developed a detailed description of a new product as well as an illustration, and he has asked a small sample of customers to read the product description and give feedback. With this step completed, Joseph is now examining whether this new product will fit well with the company's current product mix, whether demand is high enough to begin developing the product, and whether the product is likely to increase the firm's profitability. Joseph is most likely in the ______________ stage of the product development process.

A) idea generation
B) screening
C) concept testing
D) business analysis
E) product development