Koyo-Sha Co. manufactures and sells polishing materials and abrasive products. This Japanese-based company has 150 employees, but these employees do not engage in selling the product to end-consumers. Instead, individuals not directly employed by Koyo-Sha Co. purchase products from the firm and then resell them to end-consumers. Those individuals who are most successful are adept at forming relationships with end-consumers, usually through face-to-face interactions. Koyo-Sha Co. receives money from the sales of its products, and the individual receives a commission. Koyo-Sha is most likely a

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Koyo-Sha Co. engages in direct selling, as it sells its products to individuals who then resell them to end-consumers. This is different from wholesaling, where products are sold in large quantities to retailers or other businesses, and direct marketing, where products are marketed and sold directly to end-consumers without intermediaries. Telemarketing typically involves sales over the phone, and franchise involves a business model where individuals can purchase the right to operate a specific business under a larger brand or company.