The Dyson Company, Manufacturer of High-Priced Vacuum Cleaners, Has Developed

The Dyson Company, manufacturer of high-priced vacuum cleaners, has developed a promotional program with both push and pull policies. Dyson only sells its products through retailers who carry high-end household electronics items. For the push policy, Dyson will most likely use ____________; for the pull policy, Dyson will use ___________.

A) personal selling done by the retailer; rebates to the customer
B) a bonus to the retailer for every Dyson vacuum sold; personal selling done by the retailer's employees
C) advertising and personal selling; rebates to the customer
D) sales promotion; personal selling done by the retailer's employees
E) direct marketing; discounts to the retailer