
Tropicana orange juice has a television commercial where a young boy is drinking orange juice at dinner. He remarks that he likes the great taste of Tropicana anytime. The element of the commercial that focuses on drinking orange juice at dinner would be best classified as ________, while the focus on the great taste of Tropicana would be best classified as
A) comparative advertising; native advertising
B) pioneer advertising; competitive advertising
C) institutional advertising; stimulating primary demand
D) product advertising; institutional
E) comparative advertising; competitive advertising
Correct Answer:
Verified
Q1: Describe the various methods used to evaluate
Q3: Advertising that aims to create a more
Q4: The two major types of product advertising
Q5: What are the important issues to consider
Q6: When a company promotes its position on
Q7: Discuss how event sponsorship can be used
Q8: Compare the competition-matching approach with the arbitrary
Q9: The University of Iowa runs a series
Q10: What approaches can be used to evaluate
Q11: What are the major differences between sales-based
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents