Price is
A) money paid in a transaction.
B) not important to buyers.
C) of limited interest to sellers.
D) the most inflexible marketing mix decision variable.
E) the value that is exchanged for products in a marketing transaction.

Question

Quizplus · Accepted Answer

Price is the value that is exchanged for products in a marketing transaction. It is the amount of money that a buyer pays to acquire a product from a seller. Therefore, option E is the correct answer.

Price Is