When marketers emphasize price as an issue and match or beat the prices of other companies, they are using
A) price competition.
B) nonprice competition.
C) comparative pricing strategies.
D) demand-based pricing.
E) supply-based pricing.

Question

Quizplus · Accepted Answer

When marketers emphasize price as an issue and match or beat the prices of other companies, they are using price competition. This means that the focus is on providing the lowest possible price for a product or service to attract customers away from competitors.

When Marketers Emphasize Price as an Issue and Match or Beat