The idea behind prestige demand is that many prestige products seem to sell better at a high price than at a low price.

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Prestige demand is a real phenomenon observed in the market where many luxury or high-end products seem to sell better at a high price than at a low price. It is because consumers associate a higher price with higher quality, status, and exclusivity, among other factors. This perception of a "prestige" value in the product can improve demand and increase willingness to pay among consumers. Therefore, many brands and companies use pricing strategies to take advantage of the prestige demand effect in their marketing and sales tactics.

The Idea Behind Prestige Demand Is That Many Prestige Products